Disclaimer: Views in this blog do not promote, and are not directly connected to any Legal & General Investment Management (LGIM) product or service. Views are from a range of LGIM investment professionals and do not necessarily reflect the views of LGIM. For investment professionals only.

On the contrary: how unpopular trades can help

Recent events demonstrate the role of contrarian positions in portfolios.


Dramatic days in markets are great for doing live TV. Turbulence can rapidly change the market narrative, leaving the most popular trades exposed as investors rush to the exit.

Here’s an explanation of how taking contrarian positions can help, along with real-life current examples, from my recent appearance on Bloomberg.

Sign up for email alerts

Latest articles in a weekly digest

Please select your location


North America


Please select your investor type

Please select your investor type